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We Build Champions...

Race Face University offers a one-of-a-kind program designed to maximize the driver’s marketability

"Tell me and I forget. Teach me and I 

remember. Involve me and I learn"

                                                 - Benjamin Franklin

"RFU was built with one thing in mind, do our part to help the sport that we love survive. Motorsports, unlike other stick and ball sports, takes a tremendous amount of investment if you are going to make it to the top. What we know is that at some time in your career you are going to need financial assistance or better known as  "Sponsorship" this course is designed to prepare you to stand above others when seeking that partnership"

Rod Wortham - RFBD  Founder/CEO

A good brand doesn't just happen...

it's a well throughout strategic plan.

In today's world of Motorsports, it takes more than just on track talent to climb the ladder to success. Off the track, performance is now considered to be just as important if not more important than on-track performance.  The mission of our Race Face University team is to help you build and market your brand while giving you an advantage when it comes to securing a marketing sponsorship/partner.

Our Race Face University objective is simple; give every driver, regardless of their age or level of competition, an affordable resource to assist you in reaching your career goals. The question is, will you be ready when opportunity knocks?

  • All courses available online...

  • Learn at your own pace with RFU On-Demand...

  • Interactive Marketing and Design Templates...

  • Race Face University Certificate of Completion...

Competitive Advantages

Topics designed to separate you from the pack!

Branding Marketing

  • What's The Difference?
  • The basic tools: website, marketing kit, PR, social media.
  • Why are the tools important?

Building A


How to engage at and away from the track

  • Master the meet and greet
  • Ideas for local appearances
  • Begin social media content discussions

Social Media

  • What's the difference between Facebook, Twitter, Instagram, Snapchat.
  • Do I need them all? 
  • The Do and Don'ts of social media.
  • Online Rep Matters

Master the Media

  • Three types of interviews
  • How are they different? 
  • Adapting to the audience
  • The Dos and Don'ts: communication tips

Performance vs Result

Having the proper mental mindset.

  • Why do we focus on performance?
  • How the Brain works.
  • 4 stages of learning.
  • Why practice NOT make perfect.

Goal Setting

  • How do we choose goals
  • Plan, Prepare, Execute
  • Track every step
  • Be flexible
  • Persistence Pays

Building Champions

A good brand doesn’t just happen… it’s a well thought out strategic plan.


Branding gives you an exceptionally effective way to broadcast who you are to your target market quickly and efficiently.

– MultiChannel News



The keys to brand success are self-definition, transparency, authenticity and accountability.
– Simon Mainwaring



Your personal brand is a promise to your fans… a promise of quality, consistency, competency, and reliability. 

– Jason Hartman

From behind the wheel to in front of the camera.

Enroll Today!

Limited  course seating available.

Building Champions!
  • 8 Week Online Course
  • Weekly Live Webinars
  • Available On Demand
  • Interactive Templates